The Yucaipa Valley Chamber of Commerce welcomed local officials, business owners, and community members to the Good Morning, Yucaipa breakfast meeting on Thursday, September 4. Held at the historic Yucaipa Woman’s Club, the event brought together a diverse group for networking, civic engagement, and conversation about the city’s future.
At 7:30 a.m., the doors opened to a lively networking activity, providing business owners and entrepreneurs an opportunity to share ideas, exchange contacts, and strengthen ties within the business community. Member Maya Swanston, of Craig & Sons Termite and Pest Control enjoyed the activity, saying, “It’s a great opportunity to connect with other business owners who I wouldn’t have met. It connects me with local businesses I can patronize.” Guests enjoyed a continental breakfast featuring a selection of pastries, fresh yogurts, coffee, and the locally crafted Essence of Love tea from VooDoo Queen Tea, setting a warm and inviting atmosphere for early risers.
The meeting began with the Pledge of Allegiance, led by Lt. Steve Scovel of the Yucaipa Police Department. Attendees included Heather Gourlay, representing Congressman Jay Obernolte’s office, Yucaipa City Council members Judy Woolsey and Bob Miller, and Ryan Miller, Housing and Urban Development Analyst. Yucaipa Police Department’s Sgt. Ryan Ford was also present, engaging with the community and sharing updates from local law enforcement.
Featured speaker Carlton Preston delivered a dynamic presentation on “Three Ways to Grow Any Business.” Drawing from extensive experience in business development, Preston outlined practical strategies that resonated with both seasoned entrepreneurs and those new to the field.
Preston’s approach centered around three foundational pillars: attracting more clients and customers, increasing the value of each transaction, and encouraging clients to purchase more frequently. He emphasized that true and sustainable growth is achieved by balancing these three elements, rather than focusing on one to the exclusion of others.
A key element of Preston’s talk was the importance of developing a USP—Unique Selling Proposition. He explained that in today’s competitive environment, businesses must clearly articulate what sets them apart from the competition. “A USP isn’t just a catchy slogan,” Preston noted, “it’s the reason your customers choose you over everyone else. If you don’t define it, your competitors will.”
Preston also explored the concept of business optimization, urging attendees to continually refine their processes and customer interactions. He warned that neglecting ongoing improvement could quickly render a once-thriving business obsolete.
Attendees left the meeting energized, with practical tips on how to reevaluate and enhance their business offerings. Preston’s actionable wisdom sparked lively discussions, promising positive change for the local business community. Chamber member Shea Choy, Aloha Plumbing, Heat & Air, said, “I really liked the marketing analysis and the idea of educating clients. I learned more about marketing and that is important for my business.”
In addition to Preston’s insightful presentation, Trevor Benson, Public Safety Manager for the City of Yucaipa, addressed the gathering with key updates on crime prevention and business security. Benson shared recent developments within the city and reassured attendees that Yucaipa remains one of the safest cities in California. He emphasized the importance for business owners to register a yearly Letter of Agency, a proactive measure that enables law enforcement to effectively address trespassing and protect local enterprises.
The meeting also featured an important announcement from Chamber Director Taylor Pearson, who unveiled plans for a monthly Chamber Newsletter. Pearson encouraged business owners to actively participate by submitting news, updates, and community highlights for inclusion, fostering a more connected and informed business environment.
A spirited moment unfolded with a raffle for free digital billboard space, generously provided by General Outdoor Advertising (GOA). The coveted prize was awarded to CRY-ROP, the Colton-Redlands-Yucaipa Regional Occupational Program, offering them a valuable opportunity to showcase their work to the broader community. Tim Lynch of GOA has committed to continue supporting Chamber members with free advertising space.
Attendees expressed their appreciation for the event’s informative content and welcoming atmosphere. Angelina Chasman of Wildwood Canyon Villa remarked, “I haven’t been to a meeting for a year and a half. It was a packed house and the speakers were engaging and very informative. I like where the Chamber is going.” The morning’s success underscored the Chamber’s commitment to supporting local businesses, enhancing public safety, and creating new avenues for community connection.